Ikal is a dress shirt brand based in the Netherlands, dedicated to helping customers find the perfect fit when shopping online. Like many apparel retailers, Ikal struggled with getting sizing right. Their process was slow, and it wasn’t giving customers the confidence they needed to order without hesitation. Looking for a better way, the team turned to Kiwi Sizing.
Before Kiwi Sizing, Ikal’s approach to sizing went through a couple of different stages, and neither one really worked. It started with videos. Customers had to watch a short clip explaining how to measure themselves, then manually enter their measurements based on what they saw. It technically worked, but it asked a lot from the customer. Not everyone wants to sit through a video just to buy a shirt, and a lot of shoppers likely dropped off somewhere in that process.
After that, Ikal tried a questionnaire instead, thinking a more guided approach would be simpler. It wasn’t. The questionnaire ended up feeling clunky and unintuitive, and customers still struggled to land on the right size. Rather than removing friction, it just moved the friction somewhere else.
What Ikal really needed was a sizing tool that felt effortless from the customer’s side: something quick, accurate, and easy to use without extra steps or explanations.
Ikal is a Dutch brand specializing in men's dress shirts. Based in the Netherlands, they offer a range of tailored, high-quality shirts designed for both everyday wear and more formal occasions.
Switching to Kiwi Sizing gave Ikal exactly the kind of streamlined experience they were after. Instead of watching videos or filling out long questionnaires, customers now get a fast, guided size recommendation with just a few clicks. The tool fits naturally into the shopping experience, without pulling customers away from the product page or asking too much of them.
For a brand like Ikal, where fit really matters for dress shirts, having a sizing tool that’s both quick and accurate made a noticeable difference in how customers shopped.
Since implementing Kiwi Sizing, Ikal has seen clear improvements across their sizing process:
For Ikal, it came down to how much easier everything became once they switched. Before, sizing was something the team had to explain, first through videos, then through a questionnaire that still left customers guessing. Kiwi Sizing removed that whole layer of friction. Customers get their size recommendation in a few clicks, without needing extra guidance or having to double check themselves.
It’s also just simple to use, on both ends. Ikal didn’t need to overhaul their store or train customers on a new process, it fit right into their existing setup. And beyond the tool itself, the team pointed out how solid the support has been throughout, something that made adjusting to the new system a lot smoother.
For a brand where fit really matters, like dress shirts, having a sizing tool that’s fast, accurate, and easy to maintain made a real difference.
For apparel brands facing sizing challenges, Kiwi Sizing is a game-changer. Ikal’s experience shows how this tool can simplify the sizing process, cut down on returns, and give customers the confidence to order without hesitation. As the Ikal team puts it, “It made the process for the customer to find their correct size a lot more user friendly. Quicker, less steps. And even more accurate, so less returns.”
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